LaSalle – A human adventure

LaSalle – A Cars’ Brand designed in The USA

First and foremost, the General Motors LaSalle car is a story of two men.

Alfred P. Sloan held the Presidency of General Motors for almost 30 years. He was a marketing genius and a very deserving successor of the notoriously rational Henry Ford.

Harley J. Earl was an unparalleled automobile designer. He was a dreamer, an artisan, an artist and a genius all tied up in one. He personified the brand’s soul. Their legacy knows no bounds and, to them the LaSalle was their most fabulous playground.