1929 – There can be but one

The world does not just evolve thanks to creation and progress; first and foremost come decay and crisis. Alain Touraine The terrible crisis of 1929 swept away everything in its path; people, along with their dreams of success, were wiped out. The Oakland, Viking, and...

1933 – A good sketch is better than a long speech

« A good sketch is better than a long speech. » Napoleon Bonaparte The economic crisis kept on dealing out its blows. The sales of the LaSalle declined and General Motors’ management decided to put a stop to their senseless expenses. Nevertheless, Harley J. Earl did...

1940 – All good things must come to an end

“You should have let me keep my old LaSalle…. » Miss Daisy Werthan Despite their acceptable sales volume, the LaSalle cars were just not able to compete with the level of success known by hardy competitors, such as the Lincoln or the Packard (although we feel the need...

An unparalleled legacy

“Innovation distinguishes between a leader and a follower.” Steve Jobs Harley J. Earl’s legacy distinguishes itself in many ways: the usage of plasticine as a design tool, the progressive concept of launching a new model every year in order to be amongst the most...