LaSalle – A human adventure

LaSalle – A Cars’ Brand designed in The USA First and foremost, the General Motors LaSalle car is a story of two men. Alfred P. Sloan held the Presidency of General Motors for almost 30 years. He was a marketing genius and a very deserving successor of the...

1893 – A genius is born

22 November, 1893: Harley J. Earl is born in Hollywood, California More than a century has gone by since then, and yet, the influence that this visionary man has had on the world of automobile design remains intact. His time travel machine came in the shape of a car;...

1910 – After the rain comes….clay!

“The childhood shows the man, as morning shows the day” John Milton Harley J. Earl is an adolescent brimming with imagination and creativity. During a family camping trip, the youth had gone for a walk after a heavy rainfall. The soil had been disturbed by the rains...

1920 – The future lies at the tip of a pencil

« Technology makes what was once impossible possible. Design makes it real. » Michael Gagliano Harley J. Earl is still working for his father. The family-owned company, Earl Automotive Works, is in the business of selling dreams; their custom built, and thus...

1921 – A dream car for everyone

“A car for every purse and purpose.” Alfred P. Sloan During a General Motors summit meeting held in April 1921, Alfred P. Sloan, the then vice-president, inadvertently invented what is now referred to as sloanism. Sloanism segmented the automotive market according to...

1926 – Print the legend

“When the legend becomes fact, print the legend” Ransom Stoddard For once, the legend is in line with reality. In 1926, the General Manager of General Motors’ Cadillac division, Lawrence P. Fisher, happens to visit the father of Harley J. Earl at his home. Fisher,...