“When the legend becomes fact, print the legend”

Ransom Stoddard

For once, the legend is in line with reality. In 1926, the General Manager of General Motors’ Cadillac division, Lawrence P. Fisher, happens to visit the father of Harley J. Earl at his home. Fisher, himself a former coachbuilder, is absolutely astonished when he sees the plasticine models made by the young Californian designer. He is so impressed that he tells the young man: « Come with me my son, I have a job for you ». Earl finds himself entrusted with the creation of the first LaSalle, thereby filling the famous gap in the market between the Buick and the Cadillac.